Photography: Brooke Fitts
May – August 2022
A wordmark for Larrabee Lager Co. The prompt was fairly open, so I tried everything from blackletter to baseball. Of course, I was stoked about the gothic direction, but doing a script logo pushed me to leave my comfort zone and the result was worth the effort.
This project was a blast. It prompted me to come up with a ton of ideas that I would never have thought of otherwise.
Although the spaghetti logo came out on top, there was a huge backstock of unused material that I wish could have seen the light of day.
I was also very fond of this Heineken-esque direction. These vintage-inspired combos fit the bill, but the spacing was easier to solve with a script design.
